Blog tours and giveaways.
I hadn't realised that there are companies who will organise large-scale blog tours for you! Having read about my fellow WiDo author Jadie Jones' experiences, I decided to do some investigating of my own into places that would specialise in such promotion work for urban fantasy. I'm pleased to say I've found a place I want to use and I'll be contacting them to make arrangements as soon as I have my release date.
Prices do vary, from as little as $35 for a single-day's promotion, to a couple of hundred dollars for longer ones. That said, I've seen a few that are charging in the region of $500 to arrange fewer blog stops and less additional promotion than others who will charge a fraction of that for a much more comprehensive and specialised package. It definitely pays to shop around.
In addition to a professionally-managed blog tour, I'm going to of course be arranging one of my own among any of my followers who are willing to have me.
I'll also be holding my first ever Goodreads giveaway for signed copies of the new book. This should be interesting, as I've never held a giveaway before and I don't know quite what to expect.
There'll also be my usual run of posts related to Silent Oath, especially closer to the launch.
If you're interested in helping out, in any way, with the promotion for Silent Oath, please let me know!