Apr 30, 2013

Book Promotion

Last year I kind of left myself a little short on time to prepare for the release of Locked Within. This year, to help spread the word of Silent Oath's release, I'm looking into my options early. In particular, two of the most prominent and widely-accessible promotion tools I'll have at my disposal:

Blog tours and giveaways.

I hadn't realised that there are companies who will organise large-scale blog tours for you! Having read about my fellow WiDo author Jadie Jones' experiences, I decided to do some investigating of my own into places that would specialise in such promotion work for urban fantasy. I'm pleased to say I've found a place I want to use and I'll be contacting them to make arrangements as soon as I have my release date. 

Prices do vary, from as little as $35 for a single-day's promotion, to a couple of hundred dollars for longer ones. That said, I've seen a few that are charging in the region of $500 to arrange fewer blog stops and less additional promotion than others who will charge a fraction of that for a much more comprehensive and specialised package. It definitely pays to shop around.

In addition to a professionally-managed blog tour, I'm going to of course be arranging one of my own among any of my followers who are willing to have me. 

I'll also be holding my first ever Goodreads giveaway for signed copies of the new book. This should be interesting, as I've never held a giveaway before and I don't know quite what to expect.

There'll also be my usual run of posts related to Silent Oath, especially closer to the launch.

If you're interested in helping out, in any way, with the promotion for Silent Oath, please let me know!
Posted by at

8 comments:

  1. Melissa Ann GoodwinApril 30, 2013 at 12:49 PM

    Paul, I used Women on Writing for a blog tour and they were great. That was around $450, but it was very comprehensive. I'll be interested to see yours and hear how you like it. I'm also happy to host you at my blog when the time comes. Best, Melissa

    ReplyDelete
    Replies
    1. Paul Anthony ShorttApril 30, 2013 at 12:58 PM

      I've heard other recommendations for Women on Writing. I'm looking forward to getting to work on this.

      Delete
  2. AnonymousApril 30, 2013 at 1:56 PM

    My blog is still in its infancy traffic-wise, but I would be more than happy to help you with your promotion Paul!

    ReplyDelete
  3. Elizabeth Spann CraigApril 30, 2013 at 3:06 PM

    You're always welcome at my blog, Paul. The Goodreads giveaway is fun and easy...I've done one, myself. Will have to look into doing some more. Least investment of time for biggest payoff, I think.

    ReplyDelete
    Replies
    1. Paul Anthony ShorttApril 30, 2013 at 3:11 PM

      Thank you, Elizabeth! :-)

      I might throw in a giveaway for Locked Within as well. I still have a copy left over that I haven't found a home for.

      Delete
  4. Kerri CuevMay 1, 2013 at 1:12 AM

    Good luck, Paul! I can't wait to read the next book, I loved the first one. I'd be happy to host a fellow WiDo author on my blog :)

    ReplyDelete
    Replies
    1. Paul Anthony ShorttMay 1, 2013 at 7:08 AM

      Thanks, Kerri. I'm really looking forward to hearing what people think of Silent Oath.

      Delete

Subscribe to: Post Comments (Atom)