And I have a lot of work to do.
I got my royalty statement for the second half of 2013.
As far as Locked Within goes, ebook sales are up on the first half of the year, which is good. Hard copy sales through Amazon/bookshops are the same (literally, exactly the same - weird). I still made the vast bulk of my sales though, both directly and through Amazon/bookshops, in late 2012, just after the book was released. That said, earnings are down, suggesting that these sales took place during price promotions.
Silent Oath, taking into account both direct sales, Amazon/bookshop sales, and ebook sales, has performed worse in the same post-launch time period than Locked Within. Sales on Kindle are higher than they were for Locked Within at the time, but at a lower average price (due to price promotions), judging by the money earned.. And hard copy sales were about two-thirds that of Locked Within's sales.
I did a lot more work to promote Silent Oath than I did for Locked Within. I had an existing platform and knew who to go to for reviews, not to mention arranging a much larger blog tour. So between lower prices, and the extra promotion, for my sales to still be down, even taking into account that Silent Oath came out a month later in the year than Locked Within, is concerning.
In terms of overall sales between both books and the short story, I've sold more in the latter half of 2013 than I did in the latter half of 2012. But not by very much. And in terms of the money the books are earning, I'm looking at just over half what Locked Within earned on its own after it was released.
While tracking sales figures continually is an easy way to drive yourself crazy, it's important for an author to take a look at figures over regular periods like this. I won't be able to judge completely how I've done until my next royalty statement in a few months, but for now, I think I need to work out what I'm doing wrong, and fix it.